Infos » For borrowers

No Toni Kroos Germany Jersey , customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. And that's true of customers, too.

You may think you've invited your customers. After all, you put up signs identifying your store, got a web site Thomas Muller Germany Jersey , placed ads, sent press releases, networked, put out fliers, etc.

Those things can let your customers know you exist, but to be effective they should include invitations to customers. That doesn't mean sending actual invitations Shkodran Mustafi Germany Jersey , it means creating a reason for them to come, and communicating that reason to them. We're talking about giving customers a 'call to action'.

First, make sure you know what you want them to do. Do you want them to contact you for more information, pay a visit, make a first purchase, make larger or more frequent purchases? Once you know what results you want Sebastian Rudy Germany Jersey , you can tailor a call to action which inspires that reaction.

Are you trying to build traffic at your physical or online location? Your communication might focus more on reasons for people to visit, and less on buying.

Have traffic that you're trying to convert to sales? Encourage them to make a purchase by offering a limited-time discount, or something free with a purchase. Offer a guarantee.

Want business from customers you haven't seen in a while? Entice them. Let them know what's new. A hair salon changed ownership, and there were problems. Most of the stylists left, service was spotty, and lots of customers quit using them Sami Khedira Germany Jersey , including me. I got a postcard inviting me to come back and see the changes they made. While not saying, 'Yeah, we stunk, but now we're better,' they told about their new amenities and offered me a special price on my next visit. I went, and was impressed. I'll go back. They recovered a lost customer by inviting me to come back.

Here are a few more examples of calls to action:

Hold an event Mesut Ozil Germany Jersey , such as an open house, seminar or product demonstration, to encourage people to come at a specific time.

Send out coupons with an expiration date to create a sense of urgency.

Give something away to people who visit or contact you.

Institute a frequent buyer club. For example, after I get my dog groomed six times, the seventh groom is free. It keeps me coming back to the same place.

Encourage customers to invite their friends to do business with you. After all, an invitation from a trusted friend is great incentive. Reward both the customer and the friend--give them each a small gift Max Kruse Germany Jersey , or have special 'two-fer' pricing giving a discount.

Don't leave your customers wandering around aimlessly--invite them in!

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free marketing tips, articles and more at
When Mr. Wilson, your colleague at office, shifted to the posh London locality, you were taken for a shock. How could Mr. Wilson manage to buy a home with his paltry income when you still had to make do in your two-room apartment? You are not necessarily jealous but surprised at the turn of events. Had you been aware of the uses of home loan Matthias Ginter Germany Jersey , the event would not have been as jolting as it is now.


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Some of us will picture this as a situation wherein you are getting everything without having to lose anything. Though true to some extent, it is not absolutely correct. Lenders charge interest at a certain rate of interest and this is completely justifiable. Had the lender deposited or invested the amount lent, he would have got a certain amount in terms of interest. Many lenders do not charge fees for their services and a home loan would thus be the cheapest option available to borrowers.


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